Our Story
Crown State Pastoral is a vertically integrated and privately owned premium Australian Wagyu beef producer who prides itself on being responsible caretaker of the land and livestock.
Crown State Pastoral is placed in a truly unique position. We are large enough to produce the volume our customers need; yet small enough to create custom feeding programs our customers’ desire. And with our existing farm setup, we are flexible enough to buy and/or sell cattle throughout the entire production cycle for ourselves and our partners.
Our beef operation starts with a careful analysis and selection of genetically superior Full Blood Wagyu purposefully chosen to meet stringent performance goals. These goals include marbling, carcass weight, growth, and yield. Then, through selective breeding, artificial insemination, and embryo transplants, it all culminates into superior calves which are then birthed and reared on specific feeding programs to ensure that they reach their optimum requirements before entering their next life stages.
Management Team
Michael Rapley
Farm Manager
Michael Rapley is the Farm & Feedlot Manager at Mobla Station. He comes with a long and distinguished working career within the cattle industry. Prior to leading the operational side of Crown State Pastoral, Michael used to work as the feedlot manager for a large vertically integrated feedlotting and processing operator in Queensland. Michael possesses a genuine passion for the feedlot industry with a very keen interest in being a part of our paddock to plate process in supplying quality finished beef and lamb to our customers. He lives on farm with his wife Michelle and two young children.
Elliott Choi
Director
Elliott is a well-travelled entrepreneur who has developed his skills through a wide range of industries ranging from Real Estate and Private Equity to Food and Beverage before moving down to Sydney to help manage Crown State Group. His diverse background has allowed him to think outside of the box and to look at a traditional business with a fresh set of eyes in order to create new opportunities, develop and maintain long-term client relationships, improve upon internal operational and structural efficiencies, and to navigate the business through challenging times.
Michael Lee
Finance Manager
Michael Lee is Crown State’s seasoned veteran in the finance and meat game. Michael has over 20 years of experience. First at KPMG and then going in-house with a large meat retailer and meat processor before coming to Crown State. Michael holds in-depth and extensive knowledge in finance and accounting with an emphasis in the meat production and processing industry.